Total Coins: 4344
Total Market Cap: $ 17,214,374,173,658
24H Trade Volume: $ 6,457,934,019
Basic Attention Token (BAT)
$ 0.1697 ( -3.85%)
Mkt. Cap.
$ 254.55 M
Vol. 24H
BAT 71,067.224 ($ 12,163.991)
Open 24h
$ 0.1765
Low/High 24h
$ 0.162 - $ 0.1765
Last trade
BAT 1.336 ($ 0.2824145669) / Yobit

Charts price for Basic Attention Token (BAT)

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Description of Basic Attention Token (BAT)

BAT origin

Release Date: May 31, 2017.. 

Basic Attention Token is a digital advertising platform that bares a digital advertising, analytical dashbourd, there is also an attention measurement system and a browser, known as Brave. The team managed to raise over 30 million USD during their crowdsale, in under 30 seconds. Brendan Eich, the man who invented Javascript is part of the team, he also cofounded Mozilla. 

BAT Functionality

BAT aims to fix the current wrecked state occupying the digital avertising field. The company is against users being unknowingly tracked by third parties, as well as content creators having to go through loops just to publish their work. The goal is demonpolize digital advertising. Which is mostly swalloed by Facebook and Google at the moment

Through the use of the Brave browser, users and advertisers will be able to send advertisements using BAT tokens through a smart contract system. The browser also allows for users to monetize on the attention that they devote to creatives and advertisements. 

Through the browser device, user attention is monitored, and their private data is never compromised. Publishers are rewarded in BAT, for the user attention that they acquire. Advertisers get to enjoy a better bottom line, targetting, as well as less fraud. Additionally, the Brave browser blocks absolutely all advertisements that are intrusive. 

Attention value for each advertisement is tracked based on the amount of time spent viewing an add, together with the quantity of relevant pixels that are visible on an advertisements in terms of unrelevant pixels.